Backbone IT approached us to create a series of videos in line with a forthcoming brand refresh and new website. We were commissioned to produce several client testimonials, as well as their main ‘about us’ video.
After talking with Backbone about what they were hoping to achieve with video, we were very keen for their staff to tell the story. The docu-style approach is a particular favourite of ours, as we find it comes across as being very natural and genuine, and nothing beats hearing professionals talk about their passion for the industry and their clients.
Based in central London, it was important to establish Backbone IT’s city location, while showcasing their contemporary offices and facilities. We made sure we got plenty of cutaway shots of key London landmarks to help set the scene and emphasise the type of client Backbone deal with.
With three testimonial videos to support and complement the ‘about us’ promo, Backbone have well and truly answered the ‘why you should choose us’ question, which is so important in such a competitive industry. They’re now equipped to tell their story to anyone visiting their website in a clear, concise and informative way.