BVG Group are a large, multi-channel online retailer, dealing in everything from sports supplements and nutrition to home and garden products. Coinciding with the release of 20 new home and kitchen products, we were approached to create 20 short videos to highlight the key USPs and instructions for their proper use.
The 9-day shoot, on location in a beautiful country house in the midlands, was with one of the favourite presenters, Suzy Taylor. We had a wide range of products to cover, from cooking and food technology through to fitness and garden products, so we had to light and dress several areas of the house, while keeping the shots varied and dynamic.
With nearly 30,000 organic views in the first two months alone, the videos have proved to be an integral part of this successful campaign, working alongside the product pages on the Clifford James website as well as their YouTube channel – where you can watch more of the infomercial-style videos we’ve produced.