Michael Jones Jeweller specialises in bespoke, handmade jewellery and luxury timepieces. We were asked to create a series of films telling the Michael Jones brand story, as well as showcasing their jewellery line, luxury watches and watch servicing division.
Goldsmithing and horology are two of the oldest professions and we wanted customers to see exactly what goes into making these unique pieces of jewellery and exquisite timepieces. We combined the use of macro lenses and slow motion (high speed photography) to emphasise the level of detail and craftsmanship that goes into forging an engagement ring or servicing a luxury watch.
Our series of films has received a great reception from both the client and industry professionals alike, and is easily one of our favourite projects to date.