• ClientMichael Jones Jeweller
  • LocationNorthampton & Banbury
  • SectorRetail

What We Did

The Brief

Michael Jones Jeweller specialises in bespoke, handmade jewellery and luxury timepieces. We were asked to create a series of films telling the Michael Jones brand story, as well as showcasing their jewellery line, luxury watches and watch servicing division.


Goldsmithing and horology are two of the oldest professions and we wanted customers to see exactly what goes into making these unique pieces of jewellery and exquisite timepieces. We combined the use of macro lenses and slow motion (high speed photography) to emphasise the level of detail and craftsmanship that goes into forging an engagement ring or servicing a luxury watch.


Our series of films has received a great reception from both the client and industry professionals alike, and is easily one of our favourite projects to date.

Mark Conway

We wanted to get across the passion, skill and attention to detail that goes into everything we do. We also wanted to showcase our jewellery and watches, with a particular focus on the minutiae that sets them apart from other products. Sam has captured all of the above better than we could have hoped for, resulting in a series of videos we're all very proud of.

Mark Conway - Michael Jones Jeweller

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We love telling stories that inform, impress and inspire. If you have a story to tell and would like to harness the power of video and photography to engage your audience, we’d love to hear from you.

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