If you walk into any shop or supermarket, chances are you’ll be walking past a retail shelving solution created by Nabco – one of the UK’s largest retail shelving companies.
Nabco approached us to create an ‘about us’ video, which would take pride of place on the homepage of their website. The video needed to demonstrate the knowledge, expertise and experience of the Nabco team, while also showcasing the product range. As with all videos of this nature, we also like to put across the client’s passion for their industry, with a little bit of personality for good measure.
During the planning phase, it became clear that the best way to tell Nabco’s story was through their staff. We firmly believe that if you want to answer the question of why people should do business with you, you need to show them the whites of your eyes and tell your brand story in your own words. Therefore, we wanted to create an authentic video that would introduce new and existing customers to the people behind the product.
As well as creating the ‘about us’ video, which has been very well received across the board, we’ve also produced a simple background video for their website. This is designed to showcase Nabco’s comprehensive showroom, while continuing the contemporary look and feel of the new site.