We love telling stories, especially if there are fast cars involved! We were very excited when we were asked to tell Proveeda’s story through both video and photography. The video needed to be authentic and genuine, highlighting how Proveeda work hard to build trust and long-lasting relationships with their clients, rather than just selling cars to them.
We wanted to emphasise Proveeda’s excellent customer service by interviewing the people behind the brand and using their own words to sculpt the video narrative. Rather than scripting the story we wanted to tell, we created a comfortable, relaxed environment for Simon and Jeremy to talk about the company, their service levels and what they’re trying to achieve with the brand.
The use of stock photography on their new website would have flown in the face of this “authentic” approach, so we also spent a day on location shooting bespoke photography, showcasing Proveeda’s impressive range of prestige cars as well as the front/back office team.
The video tells Proveeda’s story beautifully, whilst also highlighting key after-sales services. By embracing both video and creative photography, Proveeda’s website stands out to existing and new customers looking to find the car of their dreams.