Waller Transport Services are pioneers in the return loads space, so when we were asked to refresh their branding and build a new website, we soon started thinking about how we could best tell their story. We proposed a short animation which would inform and educate viewers about Waller’s approach to haulage and logistics, while also putting a bit of personality across.
We wrote a script based upon the story the new website would be telling and brought in long-time collaborator Scott Joseph to record the voice over. All the graphics for the video were created from scratch, with a colour palette to complement everything else we were creating for the Waller brand.
The animation has been very well received by visitors to the website and has really helped put Waller Transport and their return loads haulage services on the map as they expand their operation into Hull and Liverpool.