Located in the heart of Wales, Welsh Oak Frame approached us to create a promotional film for their website and for use at trade fairs. They wanted a professional look and feel to the film, so we engaged the services of experienced presenter, Emma Lenney, to guide the viewer through the story.
Shot on location in Wales over the course of a single day, the pre-production phase was vital to ensuring we planned and scheduled the shoot meticulously. There was little room for error or overruns on the day as we had several different locations to capture and had to move fast, with agile camera and lighting setups. A camera dolly was used for the wide establishing shots, but all other camera movement was kept to a minimum, with Emma walking in and out of frame to create a sense of dynamic movement.
Being presenter-led means we’re able to take the viewer on a seamless journey through Welsh Oak Frame’s company ethos and into the industry-leading products and services they provide, with natural, fluid camera movement allowing their exceptional work to speak for itself. We love projects like this and hope the finished video does justice to Welsh Oak Frame’s stunning craftsmanship.